Sharaf DG
One of the UAE's largest electronics & lifestyle retailers needed an e-commerce experience that could handle a huge catalogue — and the marketing to move it.
- Client
- Sharaf DG
- Year
- 2025
- Timeline
- Ongoing
- Services
- WordPress DevelopmentE-commerceDigital MarketingSEO
Sharaf DG is one of the UAE's best-known electronics and lifestyle retailers, with a vast product range and demanding, high-traffic customers. We built their e-commerce website on the WordPress CMS and run their digital marketing — turning a massive catalogue into a fast, shoppable experience that scales.
The challenge
A huge, fast-changing catalogue, heavy traffic and high customer expectations meant the store had to stay fast, easy to merchandise, and simple for the team to manage — while marketing needed to consistently drive qualified shoppers to the right products.
Our approach
- 01Built a scalable e-commerce storefront on WordPress, easy for the team to merchandise and update.
- 02Designed a mobile-first shopping experience for browsing, search and checkout across a large catalogue.
- 03Optimised the site for performance and SEO so category and product pages rank and load fast.
- 04Run always-on digital marketing — paid, social and search — to drive traffic and conversions.
Scalable CMS platform
Optimised storefront
Digital marketing
They gave us an online store that keeps up with our scale — and marketing that keeps it busy.
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